Open Your Online Store And Grow Your Business

What would you do to get more customers? Well, for a business, the easiest thing is to go online. Going online means getting a bigger market to cater. It also means having a wider audience to serve. What’s more, being on the internet means reaching to target audience in any part of the globe without worrying of costs. It also means that being able to serve customers on a 24 x 7 basis and that too, for 365 days in a year. All this and more benefits are possible only when your business is taken online at the earliest.

In a way, taking the business online means broadening is net and expanding it horizon. It means giving it the privilege of accessing the same market as those billion and million-dollar entities do. Being there means not worrying of big players seizing all the prospects and squeezing the market dry. It’s about having a level-playing field where scale and size of a company won’t matter a bit in terms of reaping rewards. It all boils down the kind of efforts put in on the front of designing, development and marketing. This is where a small business will have as much prospects to gain as big ones.

Things couldn’t have been scripted better for those businesses that want to expand their base on the internet. So, they are now in a position to get an online store set up, list their products and services and start the operations in virtually no time. Such businesses won’t face a dearth of platforms when it comes to setting up a store on the internet. They can select Magento as it is just the perfect platform of businesses with e-commerce aspirations. They will find it easy to get developed a feature-rich, responsive, fast loading and quality e-commerce website to start their day-to-day operations.

More so, businesses can get customized solutions where exact requirements can be realized. They will get mobile-friendly features or responsive design features to tap into those using hand-held devices. From shopping cart to SSL certification to payment gateway, each and every business-friendly features can be added to let customers find it easy and safe to buy product from the store. More so, good commerce sites are those that have a smooth checkout and payment system to give users as much convenience as desired. In addition, custom extension development features are also available so that business can be delivered with what they expect.

In a nutshell, Magento development is what businesses should look to realize their goals of having a feature-rich store on the internet. It’s clear that setting up an online store has now turned easier and by choosing a right partner, any business can realize this target with effortless ease. Hiring experienced Magento developer is therefore important as only this can ensure success in the endeavour of having a desired online store and growing the business. So, take the first step towards taking your business online and giving it prospects galore to benefit from.


Things You Should Do After Installing WordPress

Needless to say, WordPress is one of the most popular CMS as well as a blogging platform that allows you to create an SEO-friendly website at your own. Are you worried how to use it? If yes, so, don’t be, it’s because a person with less technical knowledge can use it easily. It is very easy to install and learn as well. If you are confused what to do after installing WordPress, so, here in this article, you will get the answer to all your questions. So, don’t waste your time and take a look below.

Create a new database: One important golden rule, you should always remember while using WordPress is that always create a new database. Make sure to avoid the use of existing ones, otherwise, your site security will easily get broken. So, the first thing you need to do is create a new database.

Install Google Analytic: After that you can install Google analytic to check your WordPress website performance. This will help you to know what the exact position of your website is and how it actually appears to your users.

Create a strong password: After completing above two steps its time to create a strong and complicated password for your website, which is hard to guess. This will help to provide security to your important and personal database, which is the key to your website. Always try to change the password timely, so, that no one can hack or break it.

Use videos and images: A WordPress website looks more appealing if you use video and images on your site. This will help to capture the interest of customers to your website. And they will stay on your site for a longer time. So, you should use visual effects on your website.

Use backup plugins: No doubt, backup is a must for the security of your website. So, you should use backup plugins that help you to avoid a big crash.

Use social media: Don’t forget to use social media tools in your WordPress website; otherwise, you may lose a lot of new customer and business opportunities. So, you should use social media tools in your WordPress website.

So, what do you want to say about WordPress? Now you may agree that using WordPress is not as tough as you may think it is. All above points will clearly explain there is nothing like rocket science. Now you know what you actually need to do after installing it. So, what are you waiting for? It is a perfect platform to boost your website performance and to attract more and more customer, so, you should start using it now.


Why Display Advertising Is Important In Business

In the early days, only a few business sectors were ruling the marketing world, but now many had started introducing individual or team businesses every day. This change will bring new and interesting products to us, but marketers may face many challenges and competition in business. To overcome the hurdles, you can choose online advertising to increase audience reachability and product awareness in people.

What is a banner and why to publish banners online?

A simple image that conveys the brand message of a company and their product information is called an ad banner. People use banners to advertise in public places, but on the internet, you can publish it as a digital or graphic image. When you compare online ads with the street ad, online is reachable because it offers user interaction and better conversion rate to people. An image with a few genuine words about your company or product will convey your concern to the people on the internet.

How to publish the banner on the internet?

A display ad server is used to create and distribute your banners on the internet and it is used to perform revenue sharing among the users. The publisher can sell their advertisement spaces to advertisers and the user can purchase it based on the requirement. The users can create the banner and distribute it on the website zones. The admin has the only privilege to share the income earned in each ad. The ad server has required ad formats for the banner creation, they are divided into the following.

Ad formats

• Image: It follows the standard size of the IAB and support JPG, PNG, and GIF file types.

• HTML: It uses third party tags to deliver the advertisements. It is used to create rich media ads.

• SWF banners or flash banner: It is an animated advertisement which is capable of producing sound and user interaction. It supports SWF file type.

• Text ads: It has a textual description of a product or service along with a hyperlink to the advertiser’s website.

• Custom ads: It is a user defined ad format where the advertiser can create it with any desired size. It supports GIF, PNG, and JPG file types.

Why display advertising?

• It requires less manual work.

• The banners can be created using simple tools available online.

• It may reach a wider audience when compared to street ads.

• Adding user interaction in the image may attract the customers.

• Adding innovation to your banner may reap success in business.

You may have big dreams for your business, but if you do not implement the dreams in your products it is difficult to sustain the market position. Though, you advertise frequently on the internet only your better products will reach the people. Ad banners will help only when your business truly impresses the people.


Banner Design: Why They Are Important?

A banner is that which consists of a graphic image or animation that announces nuggets of information about the website. It can also be an advertisement which struts stuff of a certain company. This particular type of ad design can also be mentioned as that which gives a fair idea about a particular company. It can appear as a type of ad which is mostly rectangular in shape and is placed in a corner either at the sides, top or bottom. In the days gone by it has to be mentioned that these only encompassed within them a mix of graphics and images. There have been great changes in the last two decade. With the advent of Flash, the whole gamut of the concept of banners have evolved drastically with the result that these particularly include a complex combination of texts graphics and animation. It is common these days to have these types of special ads by most commerce-related companies on the website of different companies. It is a good idea to hire an expert designer so that your designs stand out from the rest of your competitors. Though an expert design service would, in turn, cost a bomb but the results that you would get out of it is indeed quite impressive. These designs should be such that they are captivated with the motif and which will turn into a positive lucrative business. A creative web banner design by an astute designer will do the following benefits to your company:

• Innovative designs: Any creative designer worth his salt will design such uncommon designs which will make it imperative for the viewer to click on the ads and which might convert into sales. These designs will certainly surpass the patterns available on the net for free.

• Custom size: The designer working for your company can work towards making tailor-made ads for your needs which are most suitable for the space available on a web page.

• Still or animated: Though it is up to you to choose whether it would be an animated or a still one it should be known that the animated one will draw more clicks from the audience.

• File size: The ads should be optimized so that it is loaded at a quick rate on the website at which it is advertised. The size of the advertisement should be very less.

• The cost: It is useless to spend lots of bucks in banner designing because even the designing done on a low-budget can be effective. Always it is best to go for custom banner design for your company.

It must be remembered that this particular type of ads is a very excellent form of marketing strategy. There are actually two kinds of banners which have become very well-known over the years. They are that of designs which lead the visitors to different internal web pages after they click at your main website. The other type of designs leads to your website from a different website.


5 Must Have Web Development Tools You Probably Aren’t Using

No doubt, being a creative developer means staying on your toes and always learning new things because there is a variety of skills used in development that is constantly changing. There are so many codes, bugs, browser add-ons, plugins and many other tools which are used for website development. These tools will help you to complete your work faster and give you access to the latest techniques.

You might be using great web browsers, but all your efforts will fail if you are not using the tools that give you an edge over the others. Here is a list of top 5 Web Development tools that you should know to excel in your field. Have a look below for more details.

Adobe Edge Inspect: This will help you to create an attractive website that helps to drive more traffic. This is one of the highly recommended tools, which is also used as an alternative to Flash. It allows you to develop mobile-friendly websites in an easy way.

Framework: If you want to create a web application with Java and Scala then no option is better than the Framework. It is really helpful to increase the speed of your web application for its better performance.

Apache Couch DB: This is open source database software that has a structural design, which completely embraces the web. It allows you to store your data with JSON documents and really helpful in protecting your data from any fault.

Prefix Free: Another important web development tool is Prefix free; it is actually a script that allows you to use CSS property everywhere. It helps you to add the current browser to any CSS code.

Basecamp: It is a web-based project organization tool that helps you to manage the project management with convenience. It is one of the most popular tools used in the web development industry.

Apart from the above, you have several other web development tools that help to develop a site in the best possible manner. These tools are really helpful in saving your lot of time and increase your productivity as well. So, you should check them out and see how they help you to improve your development skills. These tools will help you to make sure that you are on the right path and on which step you need improvement. So, what are you waiting for? Use these tools in your task and enjoy their benefits.


Is The Internet Better Than Real Life?

Whether it’s flirting in chat rooms, blowing people up in online gaming arenas or arguing in newsgroups, the Internet is home to a vast and varied population. With such a range of activities available, is the Net better than real life?

Before the Internet, there was TV. The concept was simple; you watched it until you got bored and then you went to do something else, like watching a bigger screen at the local cinema or meeting friends at the pub. Then along came the Internet and with it a whole new way of socializing was born. So now, when there’s nothing on TV and you can’t be bothered to go to the pub, you needn’t be stuck reading yesterday’s paper. Thanks to the Internet, and the many people on it, you can have a rich and varied social life without leaving the house. Best of all, the Web’s global reach means that, no matter what time of day or night, you can be comparing conspiracy theories, discussing the finer points of DIY or meeting new people and attacking them with assault rifles.

If it’s scintillating conversation you’re after, newsgroups are the place to go. You’ll find groups dedicated to your favorite TV shows, bands, sick jokes, or libelous gossip about celebrities, and just about any other discussion you wish to engage in. Whatever subject you want to talk about, there’s a newsgroup for it.

Tall Tales

You can get into fights with the Americans or with the Brits, or discover the truth about tall tales. There are plenty of useful newsgroups too, ranging from computer advice to support for illnesses and problems.

Newsgroups aren’t for people of a sensitive disposition. For every funny group or useful support forum, there’s a dodgy newsgroup packed with illegal images or cracked software, and almost every newsgroup is plagued with posts from adult sites and idiots. You shouldn’t use your real email address either in your messages, otherwise you will get spammed with junk mail from unscrupulous junk email spammers. Don’t let this put you off, newsgroups are still the most interesting and funniest place on the Internet.


If you like the sound of newsgroups but don’t like the associated risks, there are plenty of other ways to get into discussions on the Net. Discussion forums offer the best of both worlds; you can visit them using your Web browser or access them with your newsgroup software. Forums provide plenty of opportunity for the cut and thrust of debate, and you don’t need to worry about dodgy content or evil spammers.

Webmasters know that one of the most effective ways to keep people coming to their site is to supply a message board where visitors can meet new people and get into huge fights with them. Almost every big name site you can think of has some sort of discussion board, whether it’s a music site or a news site.

Group Chats

If you fancy something a bit more interesting, group chats are the way to go. You can even talk in real time. IRC is one such real time chat line that has been one of the most successful on the Internet. You need an IRC client and you can even chat one on one in private with someone interesting. If someone annoys you, simple ignore that person and you can have a wonderful chat with anyone that suits your fancy. IRC is extremely addictive and definitely not for kids because of its anarchic nature.


Web Design Tips For Dummies

Web Page
Any text file with the extension ‘.html’ is termed as a web page. It may contain information in the form of text and/or graphics. A web page may contain hyperlinks, commonly known as ‘links’. When a user first enters the website, he is directed to the home page. Clicking on links, takes him to other pages of the site. Links are in the form of both text and graphics.

Basic Steps
The first step in learning to design a web page is to know the basics of HTML. HTML is the abbreviated form of ‘HyperText Markup Language’. It is quite a simple language to learn and once you get used to formatting in HTML, designing a web page becomes child’s play. It is possible to insert text as well as graphics into a web page with the help of HTML. The ‘notepad’ available on your personal computer comes in handy for learning HTML. After you finish designing a web page, it can be viewed with the help of a software known as the web browser. Along with HTML, newer tools like the Cascading Style Sheets (CSS), are used to add value to the content presented on the web page. The layout of the web page is designed by using CSS. Making use of appropriate colors enhances the overall look of the web page. The HTML color codes can also be used in designing. Creating focal points on web pages is a nice way to draw the user’s attention towards important information. Focal points are often graphics used to convey some important information.

Domain Name Registration
Registering the domain name gives a singular identity to the website. Many companies provide website owners with a registration facility; after which a unique domain name is given to the website.

Hosting the Website
After creating a web page with the help of HTML, you need to upload it on the world wide web (WWW). Web hosting services provide space on the world wide web for organizations and individuals to host their websites. Some hosting services charge the owners of the websites, while others provide space for free. The free services often display pop-up advertisements on web pages in return for the hosting space. Before approaching a hosting service, the following points should be considered.

* It is necessary to keep an eye on the time the servers of the hosting service expend in uploading your web pages.
* Ensure that the hosting service has backup servers.
* The hosting facility provided to websites is time bound. Acquiring information about different types of contracts offered is necessary. It is advisable to go in for a long term contract, in order to make it economical.

Web Designing Tips for Dummies
Here are some important tips to be kept in mind while designing a web page.

* Navigating through your web page should be easy for users. The links present on the page should point to relevant information. If the process of navigation becomes cumbersome for the user, he may soon lose interest in the site.
* A website should provide a clean interface for the user. Web pages that have graphics and multimedia applications, take longer to load than those containing text.


How to Make Your Internet Explorer Browser Secure

If you are using Internet Explorer, you can reduce the amount of vulnerabilities that it goes through when you are online. I have designed a comprehensive Internet Explorer support guide for you. It will walk you through the procedure step-by-step and educate you what how each setting helps secure your browser.


Open Internet Explorer. Click the Tools menu and select Internet Options from drop-down list. When in the Internet Options window, highlight the Security tab and you will see a list of internet security zone. Click the Internet zone and drag the security zone slider to High. It will be set to Medium by default. Afterwards, click the Custom level tab. You will be in the Security Settings – Internet Zone dialog box. Under Reset custom settings, click the drop-down arrow beside Reset to and select High. It will be set to Medium-High (Default) by default.

Also disable certain features like Java, ActiveX Control and plug-ins (disable all the settings related to them), Active Scripting, and cookies etc. through which most of the malware infections peep into to your computer, making it securer. These are always hidden fake free online virus removal software, tray clocks, audio/video songs etc. You can select the Disable button below each setting to disable it. Afterwards, click the Reset button. When prompted, confirm the action by clicking the Yes button. The settings will change to the High level. Hit the OK button to exit the dialog box. You will return to the Security tab. Similarly you can configure settings for other security zones to make Internet Explorer secured.

Now click the Privacy tab. you will see that the privacy settings for the internet zone will be set to Medium. These settings are for the cookies, small text files. Cookies are placed on a computer by all the websites to collect a user’s information like online activities like website surfing and preference and credentials like email address and password etc. So, you can understand the harm cookies (especially if they are of malicious websites) can do to you and your computer. To block cookies from being placed on your computer without your permission, click the Override automatic cookie handling. Besides, select the option Prompt under both First-party Cookies and Third-party Cookies. This will prevent all the cookies from being set on your computer without your permission.

These will seek you permission first. Thereafter, you can either allow or deny them respectively for a genuine or suspected website. Also you can select the box beside Always allow session cookies. This option will allow certain session cookies to be set automatically and without your permission. You should select this option only when the amount of cookie prompts is in excess. For example, a website may have around 10-13 or more cookies that it wants to set on your computer. In that case, you will be prompted 10-13 or more times by the webpage to either accept or deny them before loading. It can be really irritating and time-consuming. So this option will reduce the number of prompts by allowing certain session cookies to be automatically set without your permission and save you a great deal of time. Yet again, you can leave this option unchecked if your priority is safety and security. Obviously, in that case the number of prompts doesn’t matter.

Click the OK button to exit the Advanced Privacy Settings window. You will now return to the Privacy tab. Click the Sites button to manage each site individually. You can type in the URLaddress of a website to either block or add it to your unsafe or safe zone respectively. Hit the OK button to return to Privacy. Make sure the Turn on Pop-up Blocker or Block pop-ups option is checked. If you use InPrivate Browsing, select the Disable toolbars and extensions when InPrivate Browsing starts option. Besides, drag the privacy settings slider to the High or Highest level to ensure maximum protection against phishing and spam etc.

Now click the Advanced tab. You will see advanced settings for various features. Look for Enable third-party browser extensions* under the Browsing heading. If it is checked by default, click to uncheck this option. Disabling this option will prevent the third-party browser add-ons from installing themselves on your browser and violating the privacy rights. Though some add-ons can prove useful to your browser, but they also are capable of automatically changing your webpage content without your permission, breaching your privacy. So disable this option by deselecting the box next to it.

Now under the heading International*, click to check the box Always show encoded addresses. Enabling this option will prevent the webpage spoofing, which abuses IDN (Internationalized Domain Names) and enables phishing attacks to make way into your computer. You may deselect the Play sounds in webpages option under Multimedia. This often leads phishing, insecure contents to attack your browser and then your computer. When done, hit the Apply button and then the OK button to exit the Internet Options window. Now you must close and reopen Internet Explorer to let the above mentioned changes to take place and enhance its security. If you don’t restart your browser, these changes will not be effective.

Additional Tips:

You can also change the default programs that Windows automatically uses for each internet service. You will find this option under the Programs tab in the Internet Options window. Do not forget to click the Apply and then OK button to save and close the changes. Yet again, you must restart IE to make these changes effective.


Social Media – A Place Lucrative For Businesses

Today every business, big or small is making its presence felt on internet. Every business person knows that today, the majority of people spend quite a bit of their time on internet on some or the other social networking websites, the most popular medium to connect with people. Now here lies the opportunity with business’ to increase the awareness about their products and services.

Social media is the present time hotspot to create brand awareness and demand for your product; in all to create expand network and create a customer base. With the help of networking sites like Facebook, Twitter, Pinterest, You Tube etc., you can connect with your clients both old and new in a way that has never worked better before. Gone are the old days when you had to put in tremendous efforts in order to publicize your product while inventing and revising new ideas everyday to bring your product in people’s knowledge. Now social media management services provide some ease to companies. To keep your business thriving, you need to just get your business incorporated in these social networking sites. These sites will do it all. The portion of work that now needs to be done is to hire a social media manager(SM Manager).

Social media managers are the trained professionals that keep your website up to date and maintain the pages on the networking sites to keep the crowd informed about the new variants, attracting new customers, post interesting facts about company and to cater to the needs of the old clients at the same time. In order to maintain a flourishing business, you need to keep pace with the ongoing trends and this can be best done by a person who specializes in such tasks so taking help of social media management services is very important.

The other disaster that happens with the company’s websites is that their content is outdated and this ways you start losing your prospective customers who are frequently looking or updates. The Content Management System ca (CMS) comes as the solution for this. It is a system that empowers you to take charge of your website- updating its content etc, without any involvement of the web developer. The various ways it could be done are:

• Publishing e-newsletter and articles

• Product details

• Useful links and online resources

The Alexis Kestler’s Infinite Website Design and Internet Marketing a website design and SEO Company in Santa Rosa is famous for its web services and content writing, providing best services to business’ in enhancing their sales alongside enlarging their customer base.


Why Are Answering Specialists Losing Their Jobs?

There was a time when business process outsourcing was an extremely popular phenomenon in the world of hardcore business, where there is one operating principle – to reduce cost and increase profit. In those days, BPOs used to buzz with callers who were hired to do the job of telemarketing the products or services. That was one of the coolest professions, with loads of incentives and perks for star performers. Millions of jobs were created and new generation was keen on taking it up as a full time profession. They used to stay at the job for quite some years, before changing to other professions due to the nature of the job. There was only one problem – the fatigue and the boredom associated with taking calls day after day.

But with the popularity and penetration of the internet, the ground below their feet started shifting rapidly. Email marketing was the ‘in’ thing, followed by a tremendous wave of social media marketing. Nowadays, the focus is on the entire realm of digital marketing, as most people have smartphones and tablets that empower them to stay connected 24×7 with the internet. They consume content on the internet and rarely read newspapers or watches TVs. Naturally, business houses shifted towards capitalizing this trend of consuming content on the internet, as this seems to be the most logical option.

Also, due to the more quite and sophisticated nature of marketing, telephone calls from salespersons is seen as an intrusion into the personal space. Also, employees across the world has complained that it is out rightly annoying and disturbing to attend to relentlessly ringing bells of telephones, and that emails are a much preferred way to receive information regarding marketing offers, as they can choose not to attend it instantly.

This is quite natural on part of the common people, who are at their feet to complete their assignments within deadlines and sudden calls, which is referred to as cold calls, made by telemarketing professionals is not something that adds to the concentration of people busy with their work at offices or homes. This shifted in attitude has definitely been noticed by business houses, who would never want to annoy their prospects. Also, sending hundreds of emails at just a few clicks is a much cost-effective way than, say, making cold calls. The telephone bills, along with the salary and other costs incurred by the companies for the callers, are seen as an unnecessary expense that can be cut off.

Therefore, telemarketing professionals and answering specialists are losing their jobs in large numbers, as there is no requirement. Answering specialists, especially, are losing their jobs in a more rapid manner, because of the advent and popularity of interactive voice response systems and online message/complaint dropping portals, which totally eliminates their requirement.